The Geneva Watch Days (GWD) which started in 2020, at the height of the pandemic has since been an event all watch afficionados look forward to every year, and a rare opportunity for the public to attend watch launches ahead of the trade.
The 2022 edition of the event marks only the third time that it is taking place, consequently held at The Pavilion, at Rotonde Quai du Mont-blanc Geneva from August 29th to September 1st, 2022. This edition brought together around 40 brands exhibiting their art of horology in various hotels, manufactures and boutiques, offering to the public and the guests an exhibition, panels, cocktails, dinners, press conferences at the very heart of the watchmaking capital.
This initiative was launched by a pool of Founding Benefactor Brands including Bulgari, Breitling, De Bethune, H. Moser & Cie, MB&F, Ulysse Nardin and Urwerk.
Several additional Maisons have already officially joined the event, as Benefactor or Associate Members: Jacob & Co, Arnold & Son, Doxa, Frédérique Constant, Atelier de Monaco, Alpina, Greubel Forsey, Maurice Lacroix, Oris, Phillips in association with Bacs and Russo, and Reuge. Bianchet, Czapek, and Louis Erard have joined as Regular Members.
Zakaa's partner brand and GWD founder Bvlgari spotlighted the event with stunning new pieces such as a Gold rendition of the octo line of watches as well as other stunning novelties:
There are four new pieces in the famously ultra-thin Octo Finissimo collection in celebration of the line’s tenth anniversary. Four come in 18-karat gold with gold/brown dials.
There are three 18-karat rose gold models: Octo Finissimo Chronograph GMT Automatic, the world’s thinnest chronograph at 6.9 mm thick the likewise ultra-thin, 5.95 mm-thick Octo Finissimo Skeleton 8 Days with a new open worked movement that sports anthracite PVD bridges, the Octo Finissimo Automatic, introduced last year with a sand blasted rose gold case and dial and a special yellow gold edition of the Automatic.
The new models demonstrate, yet again, how much finish and color variations can totally change the look of a watch.
A single steel Octo Finissimo stands out in this sea of gold. The “Sejima” Edition is a collaboration with Kazuyo Sejima, Japan’s star architect and winner of the 2010 Pritzker Prize.
The 360-piece edition is steel with a mirror-effect dial highlighted by a dot pattern that reflects Sejima’s signature aesthetic.
A host of innovative, jaw dropping timepieces were also showcased throughout the watch days among them are a few notable pieces below;
The Doxa Army falls in that former category: earlier this year, Doxa put out a limited-edition ceramic version of the Army, but now the watches are going wide. The Army, originally made for military divers in 1968, is being released in stainless steel with a black bezel and bronze with a hunter green finish.
MB&F’s Legacy Machine Split Escapement EVO
For GWD, the MB&F house released two more versions of its LM Split Escapement EVO: one in an “icy cool” colorway and another black-dial “Beverly Hills” limited edition. The showstopper here is the suspended balance wheel at the center of the dial.
Moser’s Streamliner Tourbillon Vantablack Gold
Moser’s Streamliner Tourbillon Vantablack Gold combines what started as a lark—a pure black dial with stealth black hands that made it hard to read the time—with a sleek modern case and bracelet and sporty luminated hands. It then adds a traditional complication and packages the whole thing in 18-karat red gold.
MB&F HM 10 Bulldog
The HM10 is oval in shape (with a flattened end) to recall the shape of the bulldog body. The front of the case boasts a domed sapphire crystal through which the time is indicated on two cone-shaped orbs meant to resemble the dog’s eyes. The lugs of the watch, that connect the case to the strap are moveable, and are shaped to resemble the beloved bulldog’s legs.
Greubel Forsey GMT Balancier Convexe
Greubel Forsey underscores its technical prowess by adding its signature inclined balance wheel to this design. This new GMT caliber, which is hand wound and consists of more than 400 parts, replaces all previous GMT models and is not only a technical masterpiece but also an aesthetic gem, thanks to its top-notch decorations and finishing quality.
Zakaa looks forward to the next edition with expectant eyes as we are excited to discover more horological wonders while hoping to see more watch brands and maisons join this independent showcase.